Learn The Insider Subscription Tactics to 10x Your Growth
Every week, I break down the pricing, conversion, retention, and expansion strategies that actually move the needle for subscription businesses. Tactics I used to grow Codecademy from $10M to $50M ARR — now in your inbox every Thursday.
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Start with these guides
Deep dives on pricing, retention, and metrics — the operator-level playbooks behind the newsletter.
18 min read
Annual vs Monthly Subscription Pricing: Which Should You Choose?
Annual subscription or monthly? The real differences, how to reverse-engineer your competitors' retention from their pricing, and the exact formula for setting the right annual discount.
16 min read
Customer Retention Strategies That Actually Increase Revenue
Skip the vague retention advice. This guide covers the specific strategies, tactics, and benchmarks that actually reduce churn and increase revenue.
24 min read
Subscription Metrics: The 10 Numbers That Actually Run Your Business
Most subscription businesses track too many metrics and act on too few. Here are the 10 that matter, how they connect, and what to do when they're off.
One email every Thursday. Three formats.
Deep Dives
Full breakdowns of subscription strategies with real numbers and frameworks you can steal. The kind of analysis that usually costs $500/hr.
Tactical Tips
One specific move you can implement this week to improve pricing, retention, or conversion. 500 words, no filler.
Teardowns
Real company subscription strategies dissected — what's working, what's not, and why. Named companies, real numbers, honest analysis.
Love from our readers
“Love your stuff. Found myself reading every word.”
Sarabeth Lewis
Product Manager @ AppSumo
“No one knows subscription businesses better than Dan.”
Sonny
Founder/CEO @ Codedex
“Your posts are not only informative, but they're also engaging to the point that I ended up going through them in one sitting.”
Ahmad Abdolsaheb
Director - FreeCodeCamp
“I stumbled upon your articles last night and read almost all of them — your expertise and writing style on this are awesome.”
Frederik Filosi
Founder @ StartupSpeed
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Pricing, retention, conversion, and expansion strategies from an operator who's done it. Free, weekly, no fluff.