Mission: Turn your great product into a great business
Sonny Li
Founder & CEO, Codedex
Steven Puri
Founder & CEO, Sukha Company
Andy Gray
Co-Founder, CEO & CTO at Kortical
Setting up foundations helps to drive 68% increase in MRR, 12% drop in churn, +48% increase in conversion and more...
How should you divide your service offerings into tiers and do your customers understand them?
Should you have a free product?
How should your paid products be divided?
Are you using the right pricing model for your business and stage of growth?
Are you seeing account expansion?
Do your best users end up paying you the most?
How well does the product sell itself and where are you leaving money on the table?
Are you following best practices?
How do you motivate users to purchase
How can you capture more user Life Time Value and faster?
What is the ration of short to long term plans?
How can you push more users into long term plans?
Are you following the best practices to actually collect cash?
What % of your payments are failing and why?
Do you have best practices set up to win back lost revenue?
Dan has help drive 100M+ of business growth across his years as a product manager. He specializes in growth & product management, focusing on self service revenue.
He ran the growth team at Codecademy and scaled ARR from $10M to $55M, which was acquired for $525M in 2022
After that he was a product manager at Uber Eats, running the Homefeed ranking.
Now he advises and consults with start ups who are looking to increase subscription revenue.
No, these aren't my core skillset, so I don't offer them as a service. You are much better hiring a consultant with deep experience in these areas as they will get you much better results.
I can recommend other trusted people if that helps.
I work with companies that are setting up or optimizing their self service revenue. They tend to be either consumer businesses or self service/product led growth B2B companies.
My clients tend to fall into two major buckets:
1. Young start ups who are building the basics of a self service revenue engine.
2. More mature subscription or recurring revenue products that are looking to make more money
Typically they are 6-12 months, each client is a bit different and I only want to stay around as long as I can provide reliable growth to the business.
Due to the intensity of ramping up on a new client, I don't take projects that are shorter than 3 months.
The core requirement is that you are:
1. On the path to product market fit. It doesn't have to be fully achieved, but you should be close
2. Free engineering & design capacity to make changes during the engagement
3. Leadership buy in on the importance of this problem
4. You have basic web analytics tracking set up
Yes!